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Martin Georgiev
What customers really buy (and the part of the list I won’t sell)
Customers don't buy products. They buy what changes after. A viral list of 24 things people pay for, the 5 real reasons behind it, and the 4 things businesses want from an agency.
Everything in your name: the 6 logins that make your website truly yours
Six logins make a website truly yours: domain, hosting, website admin, Google Business Profile, Analytics with Search Console, and your ad and social accounts. Here's how to check each one in two minutes, and how to ask for a handover without making it awkward.
Cheap Websites and Bait Offers: Why They Cost More and How to Avoid Them
A $200 website, a $400 marketing package, a guaranteed #1 ranking. Here's why bait offers cost small businesses twice, why skilled providers charge more, and a 7-step check to spot one before you sign.
SEO, AEO and GEO roadmap for small business: what to do first
Search now runs on Google results, answer boxes and AI chat. This six-step SEO, AEO and GEO roadmap for small businesses shows what to fix first, in the right order.
The 12 Audit Checks
Most websites are not broken in the ways their owners think. They are leaking in three places nobody looks. Here is exactly how to find all three yourself, with free tools, in about an hour.
SEO vs AEO vs GEO: the three machines reading your website
Google, AI Overviews, and ChatGPT read your website for three different reasons. Here's what SEO, AEO, and GEO actually optimize forand which to fix first.
5 Things Quietly Costing You Business on Your Website
Most business owners blame marketing when leads dry up, but the real issue is often architectural flaws on their website. From slow mobile load speeds and vague hero headlines to broken tracking and self-centric messaging, these technical bottlenecks actively leak high-intent visitors. Discover the five crucial website fixes that transform passive traffic into predictable revenue.
Duolingo
Duolingo achieved global success by replacing traditional academic marketing with a strategy of chaotic humor and unhinged mascot behavior. By transforming their logo into a relatable character, they reduced psychological barriers to learning and built a massive organic audience. This breakdown explores how cultural fluency and native content turn a utility into a viral phenomenon.
Liquid Death
Liquid Death reached a billion-dollar valuation by treating water like a media brand rather than a commodity. By prioritizing heavy metal aesthetics and aggressive humor over traditional marketing, they transformed hydration into a cultural identity. This breakdown explores how a media-first strategy and social camouflage turned a basic necessity into a powerful lifestyle choice and industry disruptor.
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