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Web Design Services for Small Businesses
Fixed-price websites for small businesses, built on WordPress, Shopify or custom code. Every build includes the page copy, SEO for Google and AI search, tested tracking and a walkthrough video, and your domain, hosting and accounts stay in your company's name.
Web design services
Web Design Services for Small Businesses
A fixed-price website that gets you found, shows where every new client came from, and stays in your company’s name. Page copy included.
Fixed project price
Everything in your name
Founder-led, start to finish
We reply within 1 working day.
Every build includes
Copy written for you
We write the page copy. You review and approve it, so you never start from a blank page.
Tracking set up and tested
Analytics, consent and ad pixels go in before launch, inside your own accounts.
A walkthrough video to keep
A recorded tour of your site, so you can edit and manage it with confidence.
What it is
What is Primus Media’s web design service?
Primus Media designs and builds websites for small businesses at a fixed project price: WordPress for business sites, Shopify for online stores, and custom-coded landing pages where speed and control matter most. Every build includes the page copy, technical SEO and structured data for AI search, conversion tracking with consent management, and a walkthrough video for you to keep. Scope and price are agreed in writing before work starts, and the client owns the domain, hosting and every account.
Who it’s for
Who is this for?
Different starting points, same goal: a website that brings in new clients and that you fully own.
You’re starting a business
You want a site done right from day one, so you never pay to rebuild it later. We set up the foundations a growing business needs before the first visitor arrives.
Your site is live but quiet
Visitors arrive and leave without getting in touch. We shape the path from first click to first message, and track where every enquiry comes from.
You’re about to run ads or marketing
Ads work best when the page they land on is ready. We build fast landing pages and report every enquiry back to your ad accounts.
You’ve outgrown your current setup
A DIY builder that limits you, or an agency that holds your logins. We move you to a site you own and control, with nothing locked away.
Not the right fit if you want a €300 template site or a guaranteed first-page ranking. Nobody can honestly promise one.
What you get
What does a Primus website include?
Every build has one job: making it easy for people to get in touch, and showing you where they came from.
Custom WordPress Build
Built natively in the WordPress block editor, without heavy page builders. Clean code, fast pages, and a site that is easy for you to edit without calling us.
Copy Written for You
We write the page copy, structured for your customers, for Google and for AI answers. You review and approve, so you don’t start from a blank page.
Tracking and Analytics
Google Analytics 4, Google Tag Manager, Consent Mode v2 and your ad pixels, set up and tested. Every enquiry has a source.
SEO, GEO and AEO Foundations
Technical SEO, clean structure and schema markup, so you can be found on Google and cited when people ask ChatGPT, Claude or Perplexity.
Speed and Mobile
Optimized for Core Web Vitals and tested on real phone sizes. Most visitors arrive on mobile, so we build for it first.
Custom Functionality
Booking, calculators, integrations and automation when your business needs them. Scoped and priced in your proposal.
Why WordPress
Why not just use a website builder?
Builders are quick to start and expensive to stay on. Here is the difference.
Website builder
Primus WordPress build
Who owns the site
Website builder
The platform
Primus WordPress build
You, in your company’s name
Code and server access
Website builder
Limited or none
Primus WordPress build
Full access
Tracking and consent setup
Website builder
Often restricted
Primus WordPress build
Full GTM and Consent Mode v2
Ongoing cost
Website builder
Subscription for as long as the site lives
Primus WordPress build
Hosting and domain only
Leaving
Website builder
Hard to move your site out
Primus WordPress build
Take everything with you
Every build
What’s included in every build?
These come with every tier, including a single landing page. They are the reason the price is what it is.
Yours from day one
Domain and hosting set up in your company’s name
Handover of every login and account
Contact form with reliable email delivery
Found on search
Page copy written for your customers and for search
Technical SEO and schema markup for AI search
Speed optimization and Core Web Vitals check
Tracking you can trust
Google Analytics 4 and Google Tag Manager
Consent Mode v2 and cookie consent
Ad pixel and conversion tracking
Tested and handed over
Mobile testing on real device sizes
2 rounds of changes
A walkthrough video of your site to keep
The process
How does it work?
Six clear steps, with scope and price agreed in writing before you pay anything.
1
Reply in 1 working day
Discovery call
We talk about your business, your customers and your goals. If we’re not the right fit, we’ll say so.
2
Within 3 working days
Proposal
A written plan with pages, scope, price and timeline. Fixed price, no hourly estimates.
3
Before work starts
Contract and deposit
Work starts once the agreement is signed and the 50% deposit is paid.
4
Two rounds included
Build and review
We build, you review. Two rounds of changes are included.
5
Tested on real devices
Launch
We go live and test every form, tracking event and page on real devices.
6
Final 50%
Handover
You get every login, a walkthrough video of your site, and the final 50% invoice.
Transparent pricing
How much does a website cost?
Three fixed prices for standard builds, so you know the full cost before you sign.
Landing Page
For a campaign, offer or launch
€800
From 1 week
1 standard page
All 12 essentials of every build
Built for paid traffic
Conversion tracking set up
Most businesses start here
Starter Site
The minimum a real business needs
€1,200
2-3 weeks
Up to 5 standard pages
Home, Services, About, Contact
Plus an FAQ or service page
All 12 essentials of every build
Why 5 pages? It’s the smallest site that answers what customers and AI search ask about your business: what you do, who you are, how to reach you and the common questions.
Business Site
For several services or locations
€2,400
3-5 weeks
Up to 10 standard pages
Room for a page per service or location
All 12 essentials of every build
Custom and e-commerce
Shopify and WooCommerce stores, sites over 10 pages, and custom functionality like booking, calculators or multilingual setups. Priced in a written proposal.
New online store (Shopify)
Store design, product setup, payments, shipping and tax rules, legal pages.
Shop on your WordPress site (WooCommerce)
A store added to a site you already have, with products and stock, checkout and order emails.
Single product or launch store
A product page built to sell, upsells and bundles, fast checkout, ready for ads.
Every store also includes sales tracking, so you see which channel brought each sale.
A standard page has up to 6 content sections and no extra functionality. Longer pages and added features are priced in your proposal. Delivery time starts once we receive the deposit and your brand assets.
Terms in plain English
Payment
50% when you sign, 50% at launch.
Changes
2 rounds of changes included. Changes, not restarts.
Hosting and domain
Paid directly to the provider in your company’s name. Around €120-180 a year for a standard site.
Ownership
Your site, domain, accounts and data. No lock-in.
Where the work goes
Why does a website cost this much?
A template costs less because it skips most of this. You are paying for a site that works, can be found and can be measured.
01
Strategy and structure
What your customers search for, what they need to see, and the path from first visit to first message.
02
Copy
Every page written for your customers first, then structured for Google and AI answers.
03
Design and build
A custom site in the block editor, fast and easy for you to edit.
04
Tracking
Analytics, tag manager, consent and pixels, tested end to end so the data is right.
05
SEO, GEO and AEO
Technical setup, schema and structure that search engines and AI tools can read.
06
Testing and handover
Speed, mobile and form checks, then a walkthrough video and every login handed to you.
Built to grow, not to rebuild.
Your site is the foundation for everything that comes next: marketing, ads and new pages plug into it without starting over.
After launch
What happens after the site is live?
Your site is yours to run. If you’d rather not think about it, our Care Plan keeps it healthy.
Ready to bring people to your new site?
Care Plan
€200
/ month
Monthly health and speed check
WordPress, theme and plugin updates
Problem diagnosis before small issues grow
Short monthly report in plain language
Fixes, new pages and changes outside the plan are quoted before any work starts.
Our work
Sites we’ve built
primusmedia.online
Our own agency site. WordPress with Blocksy and Greenshift, full tracking with Google Tag Manager, CookieYes and Consent Mode v2. The site you’re on now.
martingeorgiev.xyz
Founder portfolio site, built and launched as a separate personal brand.
defender.primusmedia.online
A hand-coded sales landing page for a restored 2005 Land Rover Defender 110. Three languages, real photos and privacy-first tracking, built and shipped in three days.
Martin Georgiev
Founder, Primus Media
Primus Media is a digital agency based in Sofia, Bulgaria, founded by Martin Georgiev. We work with small businesses across Europe, the UK, the US, Canada, the UAE and Saudi Arabia, with calls in English or Bulgarian. Martin leads every project from the first call to launch day, with no account managers and no handoffs, and trusted specialists join when a project needs them.
Questions
Frequently asked questions
How much does a website cost for a small business?
Our standard builds are €800 for a landing page, €1,200 for a site of up to 5 pages, and €2,400 for up to 10 pages. Stores, larger sites and custom functionality are priced in a written proposal.
What else will I pay besides your fee?
Your domain and hosting, paid directly to the provider in your company’s name. For a standard business site that’s typically €120-180 a year. Larger sites and stores need cloud hosting, around €300 a year. If your site needs a premium plugin or theme license, we tell you the exact cost in the proposal before you sign.
What counts as a page?
A standard page has up to 6 content sections and no extra functionality. A long page or one with booking, calculators or other features is priced separately in your proposal, so you know the full cost upfront.
How long does it take?
From 1 week for a landing page, 2-3 weeks for a Starter Site and 3-5 weeks for a Business Site. The timeline starts once we receive the deposit and your brand assets.
Do you write the content?
Yes. Page copy is included in every build, written for your customers and structured for Google and AI search. You review and approve everything before launch.
Do I own my website?
Yes. The domain, hosting, site files and every account are in your company’s name, and you hold the logins. If you ever leave, everything stays with you.
How are payments and changes handled?
50% when you sign, 50% at launch. Two rounds of changes are included, meaning adjustments to the agreed design and content, not starting over. There are no refunds once work begins, which is why scope is agreed in writing first.
Can you rebuild my existing website?
Yes. We review your current site first. Sometimes a fix is enough, and we’ll tell you if it is. If a rebuild is the right call, it’s priced like a new build.
Do you build online stores?
Yes, on Shopify or WooCommerce. Stores vary too much for a fixed price, so we scope them in a written proposal after a discovery call.
Do you bill by the hour?
No. Every project is a fixed scope at a fixed price, agreed in writing before work starts.
Which countries do you work in?
We’re based in Sofia, Bulgaria, and work with small businesses across Europe, the UK, the US, Canada, the UAE and Saudi Arabia. Calls are online, in English or Bulgarian.
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