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How we work
A clear process, from first call to launch
Every project follows the same steps, with scope, price and timeline agreed in writing first. You always know what happens next and who is doing it.
Fixed price, agreed first
Founder-led, start to finish
Everything in your name
On every project
Fixed price in writing
Scope, price and timeline are agreed in writing before any work starts.
You approve first
Strategy, designs, content and ads need your sign-off before anything goes live.
Everything in your name
Domain, hosting, ad accounts and analytics are registered to your company from day one.
Principles
Six ideas behind every project
Every project runs on the same six ideas, so you know what to expect and nothing is left to guesswork.
Foundation
Clarity before creation
Nothing is designed or posted until your business, audience and tone are clear. We define them together first, so the work starts in the right place.
Process
Structure over speed
Each phase has a clear deliverable and an approval point. That keeps a project moving steadily, without surprises or work that has to be redone.
Control
You stay in control
Designs, content and ads need your approval before they go live. You make the decisions, and nothing is published without your yes.
Data
Data informs decisions
Choices are based on your audience, your competitors and how your own channels perform. Gut feeling is a starting point, not the plan.
Growth
Built to grow over time
A solid base is easier to build on. Websites and marketing are set up so you can add to them step by step as your business grows.
Honesty
Honest communication
You always know where things stand. Regular updates, plain-language reports and straight answers, including when something is not working.
Website projects
Six phases, from brief to launch
Every website follows the same six phases, with wireframes approved before design and a staging copy you review before launch. Times shown are for WordPress or Shopify; custom builds take longer.
1
Phase 1
Day 1
Proposal and contract
You receive a written proposal with fixed scope, platform, price and timeline. Once you agree, the contract is signed and the 50% deposit is paid before any work starts.
2
Phase 2
Days 2-5
Access and assets
Domain, hosting, brand files and logins are set up in your name. You get advice on options and costs before anything is bought, and you pay providers directly.
3
Phase 3
Weeks 1-2
Structure and wireframes
Before any design starts, the site structure is mapped: pages, navigation and how visitors move through it. Wireframes are shared for your approval first.
4
Phase 4
Weeks 2-3
Design and approval
Full page designs are shared for your sign-off. Two revision rounds are included, covering changes rather than rebuilds or starting over. Custom builds also get a design system.
5
Phase 5
Weeks 3-5
Build on staging
The site is built on a private staging copy, so your live site is never touched. You review it, and feedback is dealt with before launch.
6
Phase 6
Weeks 6-8
Testing, launch and handover
The site is tested on phones, tablets and desktop, then goes live once you approve. You keep a walkthrough video and documentation, with 30 days of support after launch.
What you get with every website
Works on every screen
Tested on phones, tablets and desktop before launch, so it looks right wherever people visit.
You can edit it yourself
Update text and images from the dashboard, without touching any code.
Search-ready foundations
Clean code and a solid SEO base from the start, so the site loads quickly.
Tools connected
Analytics, booking, CRM and forms are connected and tested before launch.
Consistent design system
A set of styles and components, so future pages stay on-brand.
Video and documentation
A walkthrough video and written guide to keep, so you can manage the site with confidence.
Timeline by build type
WordPress or Shopify
4-8 weeks
Day 1
Contract and deposit
Agreement signed, kickoff call booked
Days 2-5
Access and assets
Logins, domain and brand files in place
Week 1
Wireframes
Structure and layout approved
Week 2
Design approved
Designs signed off, build starts
Weeks 3-5
Platform build
Built and set up on staging
Weeks 6-8
Launch and handover
Testing, go live, walkthrough video
Custom build
8-14 weeks
Day 1
Contract and deposit
Agreement signed, kickoff call booked
Days 2-5
Access and assets
Domain, hosting, code access, brand files
Weeks 1-2
Structure and wireframes
Structure and technical choices agreed
Weeks 2-3
Full design system
All pages designed, approved before build
Weeks 4-10
Custom development
Built from scratch, staged for review
Weeks 11-14
Launch and handover
Full testing, go live, documentation
About these timelines: These are estimates, not guarantees. Delays usually come from waiting on content, feedback or scope changes. Projects move fastest when content arrives on time and feedback is shared promptly.
Monthly marketing
From signing to live campaigns
Monthly marketing starts with setup and a strategy you approve. Then campaigns, content and reports run month by month, with ad spend paid by you directly to the platforms.
1
Phase 1
Day 1
Proposal and contract
You receive a written proposal with scope, package and price. Marketing is paid monthly in advance with a 3-month minimum term, and the contract is signed before any work starts.
2
Phase 2
Days 2-3
Access and platform setup
You give delegated access to your ad accounts, analytics and social profiles. You keep the logins and everything stays in your name. No passwords over email, ever.
3
Phase 3
Week 1
Brand and strategy audit
Before anything is posted, your current presence, competitors and audience are reviewed. The result is a strategy document that you read and approve.
4
Phase 4
Week 2
Content created and approved
The first batch of copy, visuals, video and ad creatives is prepared. You review everything and ask for changes before any of it goes live.
5
Phase 5
Week 3 onwards
Launch and ongoing management
Content is scheduled and ads go live. Campaigns are checked through the week, with weekly updates, a plain-language monthly report and regular strategy calls.
At a glance
Your first 3 weeks
Here is what happens from signing to your first live campaigns, as an estimate that depends on access and approvals arriving promptly.
1
Day 1
Signed and booked
Contract signed, first payment in, kickoff booked
2
Days 2-3
Access set up
Platforms connected, brand assets shared
3
Week 1
Audit and strategy
Review done, strategy document ready to approve
4
Week 2
Content ready
First batch prepared for your approval
5
Week 3
Going live
Campaigns start, weekly updates begin
Six-month plan
The first six months of work
This is the plan of work, not a promise of results. What happens each month depends on what the data shows, and changes of direction are agreed with you.
M1
Foundation
Setup, audit, strategy approved, first content live
M2
Build
Content routine set up, paid campaigns switched on
M3
Learn
First performance review, strategy adjusted with you
M4
Optimise
Budget moved to what works, creatives refreshed
M5
Scale
Proven formats and channels given more budget, your call
M6
Review
Six-month report delivered, next quarter planned
Months 1-2
Setup and activation
Brand and competitor audit completed
Audience profiles defined
Content strategy document approved
First content batch published
Ad accounts set up in your name
Baseline analytics in place
Months 3-4
Learn and optimize
First performance review delivered
Best-performing creatives identified
Spend moved away from weak ads
Content formats refined from engagement data
Retargeting audiences built
Strategy updated for next phase
Months 5-6
Scale and review
Proven channels given more budget (your call)
Winning content formats repeated
Reporting reviewed together with you
Quarterly strategy session held
6-month report delivered
Plan for next quarter agreed
Questions
Questions, straight answers
Platform build or custom build – which is right for me?
For most businesses, WordPress or Shopify is the better fit: quicker to deliver, easier to manage and more cost-effective. A custom build makes sense when you need something a platform cannot do. We talk it through on the free call, and the choice goes into your proposal.
What do I need to prepare before we start?
Logo files, brand colours, images and any text you already have. You get a simple checklist at the start, and the sooner content arrives, the sooner the build moves. No page text ready? It is written for you as part of the build.
How many revisions are included?
Two revision rounds are included in every build. They cover changes, not rebuilds or starting over, and approving wireframes first keeps them focused. If you need more, you get a fixed quote before any extra work starts. Nothing is billed by the hour.
Can I edit the website myself?
Yes. On WordPress and Shopify you update text and images from the dashboard. Custom builds get a simple way to edit content too. Either way you receive a walkthrough video and documentation, so you are never locked out of your own site.
What happens after launch?
You get 30 days of support after launch, plus the walkthrough video and documentation. After that, an optional monthly care plan covers site checks, updates and help when something breaks. It is your choice, and the site is yours either way.
Who handles hosting and the domain?
Both stay in your name, and you pay the provider directly. We advise on options and costs and set them up with you before anything is bought. There is no lock-in, and you keep full control if we ever stop working together.
How long is the marketing commitment?
Monthly marketing has a 3-month minimum term, paid monthly in advance. After that it continues month to month, and you can change or stop. If you cancel before the term ends, the remaining months of that term are still due.
Is ad spend included?
No. Ad spend is never part of the price. You pay Meta, Google, LinkedIn or other platforms directly from your own account, so you always see exactly where the money goes.
How will I know what is working?
You get weekly updates and a monthly report written in plain language, plus regular strategy calls. The report covers what was done, what the numbers show and what happens next. If something is not working, you hear it straight away.
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