Every engagement at Primus Media follows a defined process — built for clarity, speed, and outcomes that compound over time. Here’s exactly how we work.
3–6
Weeks to first results
6+
Core methodology pillars
2
Service tracks available
01 — Methodology
Why Our Approach Works
Most agencies move fast and figure it out as they go. We don’t. Every project runs through the same six principles so results are predictable, not accidental.
🎯
01 — Foundation
Clarity Before Creation
We never produce a single asset without understanding your brand deeply first. Audience, positioning, tone, competitive landscape — all defined before anything is built or posted.
⚙️
02 — Process
Structure Over Speed
Tight timelines are earned by tight process. Our phased approach means every deliverable has a clear owner, deadline, and approval checkpoint — so projects move fast without going sideways.
✅
03 — Control
You Stay in Control
Everything gets your sign-off before it goes live. Strategy documents, content drafts, designs, ad creatives — nothing publishes without your approval. We build together, not around you.
📊
04 — Data
Data Informs Every Decision
Gut feel is a starting point, not a strategy. Every creative and campaign decision is backed by audience data, competitor analysis, and performance signals from your own channels.
📈
05 — Growth
Compounding Over Time
Month one is foundations. Month three is momentum. Month six is where results compound. We build systems — not just campaigns — because sustainable growth is the only kind worth having.
💬
06 — Transparency
Transparent Communication
You always know where things stand. Regular updates, honest reporting, and plain-English explanations of what’s working. No vanity metrics, no smoke and mirrors.
02 — Roadmap
Your 6-Month Growth Roadmap
What does working with Primus Media actually look like over six months? Here’s the arc — from onboarding to momentum to compounding results.
M1
Month 1
Foundation
Onboarding, audit, strategy locked in, first content live
Performance data analyzed, strategy refined, what works scaled
M4
Month 4
Optimize
Budget reallocated to best performers, creatives refreshed
M5
Month 5
Scale
Winning formats and channels pushed harder with increased reach
M6
Month 6
Compound
Organic equity, retargeting audiences, and brand recognition compound
Months 1–2 — Setup & Activation
Get the foundations right
Brand & competitive audit completed
Audience personas defined
Content strategy document approved
First content batch published
Ad accounts configured and live
Baseline analytics established
Months 3–4 — Learn & Optimize
Double down on what works
First performance review delivered
Winning creatives identified and scaled
Underperforming spend reallocated
Content formats refined by engagement data
Retargeting audiences built
Strategy updated for next phase
Months 5–6 — Scale & Compound
Build momentum that lasts
Proven channels scaled with budget
Organic equity accumulating
Brand recognition measurably improving
Pipeline and lead volume growing
Quarterly strategy session completed
6-month performance report delivered
02 — Onboarding
The Onboarding Process
Select your service to see the exact process and timeline — from signing to going live.
01
Phase One
Proposal & Contract Signing
We present a tailored proposal based on your brand goals, target audience, and growth objectives. Once aligned, we sign the service agreement and you’re officially a client. Everything is clear – deliverables, timelines, and ownership.
Proposal Review
Scope of Work
Legal Agreement
Invoice & Deposit
⏲ Day 1
02
Phase two
Access & Platform Setup
You grant us access to your social media accounts, ad platforms, and analytics tools using a secure credentials process. We connect your Meta Business Manager, Google, TikTok, or any relevant platform – no passwords over email, ever.
Meta Business Manager
Ad Account Access
Analytics Tools
Brand Assets
⏲ Days 2-3
03
Phase Three
Brand & Strategy Audit
Before posting a single piece of content, we study your brand deeply. We audit your existing presence, analyze competitors, define target audience personas, and build a content and campaign strategy tailored to your business goals.
Competitor Analysis
Audience Research
Content Audit
Strategy Document
⏲ week 1
04
Phase four
Content Creation & Approval
Our creative team produces the first batch of content – copy, visuals, video edits, and ad creatives. You review and approve everything before it goes live. We use a shared workspace so feedback is fast and nothing slips through the cracks.
Copy & Design
Client Review
Revision Rounds
Content Calendar
⏲ week 2
05
Phase Five
Launch & Ongoing Management
We go live. Content is scheduled, ads are activated, and we monitor performance daily. You receive regular reports with plain-English explanations of what’s working and what we’re optimizing. We’re your team – always reachable, always improving.
Campaign Launch
Daily Monitoring
Monthly Reports
Strategy Reviews
⏲ week 3 onwards
Timeline at a Glance
✍️
Day 1
Signed & Official
Contract, deposit, kickoff booked
🔑
Day 2-3
Access Granted
Platforms connected, assets shared
🔍
Week 1
Audit & Strategy
Brand deep dive completed
🎨
Week 2
Content Ready
First batch created & approved
🚀
Week 3
We Go Live
Campaigns active, management begins
Ready to Automate Your Revenue?
Stop chasing leads manually. Let’s build the system that does the heavy lifting for you. Book a free strategy session and we’ll map out your growth path
We scope your project in detail – platform choice, number of pages, integrations, and design complexity. Once aligned, the agreement is signed and the deposit secures your build slot. No ambiguity on deliverables or ownership from day one.
Project Scope
Platform Decision
Legal Agreement
Deposit
⏲ Day 1
02
Phase Two
Access & Asset Collection
We handle domain registration, hosting setup, and environment configuration on your behalf – presenting you with the best options and costs before anything is purchased.
Domain & Hosting
Brand Files
Platform Login
Repo Setup
⏲ Days 2-5
03
Phase three
Wireframes & Architecture
Before any design work begins, we map the site structure — page hierarchy, navigation logic, user flows, and component architecture. Wireframes are presented for approval so everyone is aligned before a single pixel is moved.
Sitemap
User Flows
Wireframes
Component Map
⏲ Weeks 1-2
04
Phase Four
Design & Approval
Full page designs are produced and presented for sign-off. Two rounds of revisions included. For custom builds, a complete design system is created – typography, colors, components – so development is consistent from the first line of code.
Mockups
Design System
Client Sign-Off
Revision Rounds
⏲ Weeks 2-3
05
Phase Five
Build & Staging
The site is built on a staging environment – configured, coded, and tested before you ever see it. We don’t push live until it’s right. You review the staged site and we address any feedback before moving to launch.
Platform Build
Custom Development
Staging Review
Integrations
⏲ Weeks 3-10
06
Phase six
QA, Launch & Handover
Full quality assurance across devices, browsers, and screen sizes. Once approved, the site goes live. You receive a CMS walkthrough video, full documentation, and 30 days of post-launch support. Your site, fully yours.
QA Testing
Go Live
CMS Training
Documentation
⏲ Final weeks
What You Receive
📱
Fully Responsive Design
Pixel-perfect across mobile, tablet, and desktop – tested on real devices before launch.
✏️
CMS & Content Control
Edit your own content without touching code. Built on a system that makes updates intuitive.
⚡
Performance Optimized
Fast load times, clean code, and SEO foundations baked in from day one.
🔗
Third-Party Integrations
Analytics, booking tools, CRM connections, contact forms – all connected and tested.
🎨
Design System
A documented set of components and styles so any future work stays on-brand automatically.
📖
Handover & Training
A CMS walkthrough video and full documentation so you can manage your site with confidence.
Timeline by Platform
Shopify / WordPress
4–8 Weeks
Day 1
Signed & Onboarded
Contract, deposit, kickoff call
Days 2 – 5
Access & Assets
Platform login, domain, brand files
Week 1
Wireframes
Structure & layout approved
Week 2
Design Approved
Mockup signed off, build starts
Weeks 3–5
Platform Build
Configured, customized, staged
Weeks 6–8
Launch & Handover
QA, go live, CMS training
Custom Build
8 – 14 Weeks
Day 1
Signed & Onboarded
Contract, deposit, kickoff call
Days 2 – 5
Access & Assets
Domain, hosting, repo setup, brand files
Week 1– 2
Architecture & Wireframes
Structure, component map, tech decisions
Weeks 2 – 3
Full Design System
All pages designed, approved before build
Weeks 4 – 10
Custom Development
Coded from scratch, staged for review
Weeks 11 – 14
QA, Launch & Handover
Full testing, deployment, documentation
Note on timelines:These are realistic estimates, not guarantees. Delays most often come from waiting on client content, feedback rounds, or scope changes. The fastest projects are those where the client is responsive and assets arrive on time.
02 — Onboarding
Platform build or custom – which is right for me?
For most businesses, Shopify or WordPress is the smarter choice – faster to deliver, easier to manage, and more cost-effective. Custom Vue or React builds make sense when you need unique functionality that platforms can’t offer.
What do I need to prepare before we start?
We’ll send you an onboarding checklist. Typically: logo files, brand colors, copy for each page, and images. The sooner assets arrive, the sooner we start. If you don’t have copy ready, we can discuss a copywriting add-on.
How many revisions are included?
Two rounds at the design stage, and one round after the build. Additional rounds are billed hourly as outlined in your contract. Approving wireframes before design begins helps avoid costly back-and-forth.
Will I be able to edit the site myself after launch?
Yes – for platform builds you update content directly through the dashboard. For custom builds, we set up a content management layer and provide full documentation so you’re never locked out of your own site.
What happens after the project is delivered?
You receive a handover document, a walkthrough video, and 30 days of post-launch support. After that, we offer ongoing maintenance retainers covering updates, security, and performance.
Do you handle hosting and domain management?
We can advise and assist with setup, but hosting and domains remain in your name and under your control. We believe clients should always own their infrastructure – no lock-in, no dependency on us.
Ready to Automate Your Revenue?
Stop chasing leads manually. Let’s build the system that does the heavy lifting for you. Book a free strategy session and we’ll map out your growth path
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